Jessica Locarnini

Elevating how we taste, judge and experience Honey


Honey sommelier, international honey judge and sensory educator specialising in Australian honey.

First Australian to become a certified member of the Italian Register of Honey Experts.

As featured in


Australia produces some of the most distinctive honey in the world. From eucalyptus forests to citrus groves and flowering bushland, the blossoms available to bees shape the flavour, aroma and texture of each harvest.

Honey Merchant exists to help people recognise these differences through sensory evaluation, judging and education, while supporting the bees, landscapes and beekeepers that sustain the Australian honey industry.


What I Do

  • Honey Judging

    Assessing honey through structured sensory evaluation, recognising aroma, flavour, texture and floral character across different floral sources.

  • Sensory Education, Workshops & Tasting Notes

    Teaching people how to taste honey properly while helping producers and distributors communicate the character of their honey through clear sensory tasting notes.

  • Industry Advocacy

    Supporting stronger judging pathways, clearer standards and deeper understanding of Australian honey while championing the bees and beekeepers who sustain the industry.


Jessica Locarnini is an Australian Honey Sommelier and honey judge dedicated to elevating the way honey is evaluated and understood.

She was the first Australian to become a member of the Italian Register of International Honey Experts and has completed specialised training with the American Honey Tasting Society and the American Honey Show Training Council.

Her work focuses on sensory education, judging standards and supporting the Australian honey industry.



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